Episode 25: Marketing Makeover: Embracing Modern Strategies for Local Success

Molly Bossardt with Bread to Butter Digitial Marketing, started her business in 2020 with a focus on helping small-town businesses—particularly wineries—modernize their marketing strategies. She emphasizes the importance of niching, which allows her to cater to wineries’ unique challenges, such as family ownership structures and the need to engage a younger audience. Molly advocates for a 360-degree marketing approach that includes key elements such as maintaining a modern, user-friendly website with SEO-boosting blog content, regular email marketing, engaging social media and video content, and partnerships with influencers. She stresses that consistency is crucial, as small businesses often give up when they don’t see immediate results.Key Talking Points: Importance of niching down for targeted marketing.Adopting a 360-degree marketing approach.Consistency in marketing efforts to build lasting results.Using authentic, people-centered video content.Creating a structured marketing plan and prioritizing time for it daily.Meet our guest: Molly Bossardt is the founder of Bread & Butter Digital Marketing, specializing in marketing for wineries and wine brands. With a Master’s in Art Business from Sotheby’s Institute of Art and over nine years of experience in direct-to-consumer digital marketing, client relationship management, and sales, Molly leverages her academic and professional background to boost revenue through creative marketing campaigns.Founded in summer 2020, Bread & Butter Digital Marketing offers branding and marketing solutions to wineries both nationally and internationally. The agency balances creative artistry with marketing science, providing digital advertising, creative services, and strategic marketing plans.Molly is passionate about empowering wineries to reach a wider audience through innovative digital marketing campaigns. She focuses on connecting with Millennials and Generation Z to address the challenge of declining wine consumption among younger generations.Listeners can connect with me on LinkedIn here: https://www.linkedin.com/in/molly-bossardt-5a804859/If anyone is interested in working with me, they can reach out via email at [email protected] the Host: Jennifer Kok has been a business owner for over 25 years and now is a business coach.She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.Today she mostly works with creative business owners who are tired of not getting paid enough for their hard work.  She walks them through the 3-step process she developed to allow them to Create More…Earn More…Stress Less.Get your free guide to grow your businesshttps://nextwavebusinesscoaching.com/3-steps-to-be-instantly-referable/Connect with Jen: https://nextwavebusinesscoaching.com/Meet Your Host:Jennifer Kok, Profit and Growth advisor for service-based women entrepreneurs. Women Entrepreneurs hire me to scale and grow their businesses profitably without burnout. I bring financial clarity, strategic focus and structure to the decision-making process. Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?My clients, on average, see anywhere between $1k-$4k increase in net income each month without hustle, overwhelm, and burnout.Learn More about my Programs.Get your copy of Make Waves: How Women Entrepreneurs Stop Reacting. Start Profiting and Build a Business That Lasts. Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: