EPISODE · Jun 24, 2025 · 1H 12M
Episode 25: Purpose Over Profit: Emma Smith on Building Zimt Chocolates with Compassion and Conscious Leadership
from The People-Driven CEO Podcast · host shanejjamesgroup
In this heartfelt episode, Emma Smith, founder of Zimt Chocolates, shares the story of building a plant-based, ethical chocolate brand from scratch. Motivated by a deep sense of purpose, Emma set out to create a company rooted in compassion for people, animals, and the planet. What started as a bootstrapped solo venture in her early twenties has grown into a thriving small business with a loyal following across Western Canada. Emma opens up about the emotional and physical toll of entrepreneurship, the realities of running a values-driven company, and the importance of fostering a strong team culture. From dealing with health challenges to navigating hiring missteps, she reflects candidly on the weight founders carry and why leadership with heart is both the hardest and most rewarding path. Mobile viewers: tap the link to watch the interview: https://youtu.be/a3UwwBI2K6I 🌐Zimt Chocolates: http://www.zimtchocolates.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
What this episode covers
Emma Smith dives deep into the journey behind Zimt Chocolates — a small but mighty vegan chocolate company focused on sustainability and ethical business practices. She discusses the personal challenges she’s faced along the way, from health struggles to building a supportive team, and why aligning her values with her business remains non-negotiable. The episode touches on what it really takes to lead a mission-driven brand, especially when resources are limited, stakes are high, and the goal is to make a meaningful impact. 🎧 In this episode, they discuss: - Emma’s path from uncertain early-20s entrepreneur to building a purpose-led chocolate brand. - The emotional toll of running a small business and managing personal health challenges. - Why team culture and the right hires are critical to small business survival. - Lessons learned from burnout, boundaries, and doing more with less. - The vision behind Zimt Chocolates and staying true to ethical roots in a profit-driven world.
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Episode 25: Purpose Over Profit: Emma Smith on Building Zimt Chocolates with Compassion and Conscious Leadership
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