Episode 25: Robert Cialdini, The Godfather of Influence

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say "Yes" to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as The Godfather of Influence. His books, including Influence and Pre-Suasion, have sold more than five million copies in 41 different languages. TIMESTAMPS 01:45 First encounter with influence 04:30 Principle of Unity 14:20 Principle of Social Proof 18:50 Principle of Reciprocation 21:25 Principle of Scarcity 24:20 Cialdini Institute 26:25 Principle of Authority 29:50 Principle of Liking 32:50 Principle of Commitment and Consistency 35:30 Pre-Suasion 38:00 Growing up in Post-war Milwaukie 42:20 Favorite childhood memory 48:10 University and writing The Influence 51:10 Influence at Work 53:15 Blitz