Episode 25: 如何在北美做好DTC护肤品牌

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail十年前，像 Dollar Shave Club, Casper , Glossier这些新兴的数字品牌做梦也不会想到去批发销售。品牌在网上直接向消费者销售产品并“省去中间人”的新颖想法似乎make perfect financial sense。然而，现在这一策略似乎正在被颠覆。对于大多数数字原生品牌来说，何时开始批发的问题已经不是“如果”，而是“什么时候”。最近，主持人俞骅和Poy Zhong采访了加拿大BAO Laboratory创始人鲍佳音博士，与她讨论了在北美创立DTC品牌的心得体会，欢迎大家收听！收听方式:请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。联系方式:微信：reelstone 网站：www.turnlemonintolemonade.com领英：https://www.linkedin.com/in/hua-yu-ca/Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.

Episode metadata supplied by the publisher feed · Published Aug 26, 2022

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Send us Fan Mail 十年前，像 Dollar Shave Club, Casper , Glossier这些新兴的数字品牌做梦也不会想到去批发销售。品牌在网上直接向消费者销售产品并“省去中间人”的新颖想法似乎make perfect financial sense。然而，现在这一策略似乎正在被颠覆。对于大多数数字原生品牌来说，何时开始批发的问题已经不是“如果”，而是“什么时候”。最近，主持人俞骅和Poy Zhong采访了加拿大BAO Laboratory创始人鲍佳音博士，与她讨论了在北美创立DTC品牌的心得体会，欢迎大家收听！收听方式: 请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。联系方式: 微信：reelstone 网站：www.turnlemonintolemonade.com 领英：https://www.linkedin.com/in/hua-yu-ca/ Support the show Than...

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Episode 25: 如何在北美做好DTC护肤品牌

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This episode was published on August 26, 2022.

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