Episode 25: The Lead Generation Model: Your Ultimate Guide to Business Growth with Joseph Klosik

Kent and KT talk to Jospeh Klosik about the lead generation model in the second segment of our 4 models of real estate. Outlined in the MREA, lead generation is one of the Three Ls of a successful real estate business; leads, listings, and leverage; or the 20% that will yield you 80% of your results. Yet many agents struggle with maintaining a successful lead generation strategy or start veering away from it. Keller explains how lead generation must continue to be your most important focus, no matter how successful you become.