Episode 25 - The Power of Emotional Research with Brandy Meeks

Understanding people starts with understanding their hearts.In this episode of Lifeline for Leaders, Kirk and Linda Thomas welcome Brandy Meeks, President of the Vitae Foundation, to explore how emotional research is helping pregnancy centers communicate with greater compassion and impact. Rather than relying on assumptions, Brandy explains how understanding the emotions behind an unexpected pregnancy enables leaders to meet women—and men—where they are with truth, hope, and practical support.The conversation also highlights why fathers play a vital role in life-affirming ministry, how messaging has evolved from being baby-focused to woman-focused, the growing challenges surrounding chemical abortion, and why compassion is essential to every life-changing conversation. Whether you lead a pregnancy center, serve in pro-life ministry, or simply want to become a more effective communicator, this episode offers research-backed insights you can put into practice.Connect with Brandy Meeks and learn more about the Vitae Foundation: https://vitaefoundation.org🎧 Listen to Lifeline for Leaders on Spotify and Apple Podcasts.▶️ Subscribe on YouTube for new episodes and leadership insights.💼 Follow Lifeline for Leaders on LinkedIn for resources, encouragement, and conversations that equip leaders to serve with courage and compassion.