Episode 25: TJ Annerino of Goose Island Talks Sponsorship

Sponsorship is about more than trading banners. TJ Annerino gets that with partnerships that include Pitchfork Music Festival, WBEZ public radio and the podcast Sound Opinions. It's about knowing who you are and building relationships that last. "It takes you about 10 seconds to realize that at 90% of live music you have an engaged music you have live audience that have paid a premium to be there. They're looking for that experience. They look forward to that experience. So, in this case, in Goose Island case, Beer and Music – live music, they go pretty hand-in-hand. " Photo: Jeni Wren Stottrup Produced and edited by Jeni Wren Stottrup Edited by Jeni Wren Stottrup Tracks: Natural Villain by Twin Peaks and No Woman by Whitney Theme song: Lucky from Bryson Hanson Special thanks to XRay.FM, Regional Arts and Culture Council, Podcast Movement, Vortex Music Mag and Goose Island Brewing for making this episode possible.