Episode 253 - How to 3x Product Sales With Amazon Influencer

Liz Saunders knows the Amazon game well. She was the Chief of Staff for Jungle Scout as it grew from under 40 employees to a few hundred. And the founder of Fluencer Fruit. Through software, coaching, and services, she helps brands and influencers maximize their results with Amazon’s Influencer program. The Influencer game is still early at Amazon, but right now, it’s free for brands to participate in and driving some compelling results. Take This Case Study:An Amazon product with no change in ads, no improvement in organic rankings, and no change in ratings saw a 45% MoM increase and a 3x YoY increase in sales - ALL From Influencer content. Do I have your attention now? Check out what Liz and I discuss in this interview: How you as a brand can qualify for the Influencer Program (good news - it’s pretty simple).How to attract and recruit the right influencers for your brand.Where does influencer content show up, and how do you influence the best placements?The difference between the Inspire and Discover Feed on Amazon.How to use Influencer and Amazon Lives.Plus more!