Episode 2541: Joan Williams on How the Democrats Must Win Back the American Working Class

Why are the Democrats losing the American working class? According to Joan Williams, it’s because they are failing to prioritize economic concerns of working-class Americans. In her new book Outclassed: How the Left Lost the Working Class and How to Win Them Back, Williams argues that Democrats lost the 2024 election because of their over-preoccupation with the interests of college educated Americans. Williams notes significant shifts among non-college voters of color toward Republicans and believes Democrats must develop what she calls "cultural competence" to connect with working-class voters. She emphasizes that economic struggle, and not just racism, drove Trump's victory. Williams advocates for a messaging that resonates with working-class values while maintaining progressive goals on issues like climate change. Democrats, she suggests, must return to their traditional language and prioritize economic stability for all Americans if they are to win back power in 2028. Five Key Takeaways* Democrats lost working-class voters across racial groups in 2024, with significant shifts among non-college voters of color (35-point shift among Latinos and 30-point shift among Black voters) and even larger shifts among younger voters of color.* Williams argues that economic factors, not just racism, drove Trump's victory. She believes Democrats failed to prioritize inflation and economic issues that matter most to working-class Americans, focusing instead on issues that primarily resonate with college-educated elites.* The "class-culture gap" between college-educated elites and working-class Americans requires Democrats to develop "cultural competence" - understanding and connecting with the values, communication styles, and priorities of non-college educated voters.* Williams believes Democrats must center economic messaging on the principle that "anybody who works hard in America deserves a stable middle-class standard of living" while connecting progressive policies to working-class values.* Unlike some critics, Williams doesn't believe Democrats must abandon identity politics or progressive causes, but rather must present these causes in ways that connect with working-class values while prioritizing economic issues.Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Described as having "something approaching rock star status” in her field by The New York Times Magazine, Joan C. Williams is an award-winning scholar of social inequality. She is the author of White Working Class, and has published on class dynamics in The New York Times, Washington Post, The Atlantic, The New Republic and more. She is Distinguished Professor of Law and Hastings Foundation Chair (emerita) at University of California College of the Law San Francisco. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe