Episode 258 - Kerry Barrett - PR Advice For HR Business Founders

Looking to enhance your on-camera presence? You're not alone - many HR business owners are striving to improve their interview skills. Potential clients and partners are eager to connect with the person behind the brand, and top-performing small businesses often leverage video to showcase their leaders and build authentic relationships. Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, offers invaluable insights on how small business owners can enhance their credibility and visibility through strategic media placements. In a wide-ranging discussion, Kerry and I talked about: ✅ Identifying compelling topics that balance business and life experiences for media pitches. ✅ Researching and targeting journalists in one’s niche, and setting up Google alerts for relevant media trends. ✅ Developing engaging pitches that resonate with journalists and use email strategically, timing outreach effectively. ✅ Understanding media schedules to pitch both evergreen and timely stories. ✅ Enhancing on-camera presence with energy, engagement, and effective body language. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.