The Anti-Commodity Move: Winning on Experience When AI Flattens the Work with John Roberson | Episode 258

Firm Type: Professional services firm | Boutique Professional Services In this episode, Greg Alexander speaks with John Roberson, founder of Advent about how a professional services firm solved the anti-commodity move: winning on experience when ai flattens the work. This episode is useful for founders of boutique professional service firms who are working on integrating AI into service delivery, building AI-native operations, and transforming pricing and delivery models. Topics covered are Why the intangibles, not the deliverable, decide most close-vs-lose proposals, How to replace ''engagement manager plus three'' with named humans, and why that wins deals, and How to package experience as a distinct, premium offering in your proposal, not a throw-in. Learn more about Collective 54, the community for founders of boutique professional service firms.