Episode 26: Building Your Community and Podcasting Tips with special guest Lauren Kelley

Send us Fan MailI am super excited about this episode with Lauren Kelley! Not only is Lauren a podcasting expert, but she has a ton of experience in community management and engagement.I genuinely believe that building community is the way we will move forward together.I began this podcast to help small business owners and solopreneurs learn from others. For me, community is about giving back and engaging with others.I recently read a statement attributed to Margaret Mead that claimed the first sign of a civilized society is a healed femur. Mead proceeded to explain, as the story goes, that wounded animals in the wild would be hunted and eaten before their broken bones could heal. Thus, a healed femur is a sign that a wounded person must have received help from others. Mead is said to have concluded, “Helping someone else through difficulty is where civilization starts.”Now, as we work to help each other, Lauren gave us a lot of information and shared her experience on podcasts, community engagement, and more. So be sure to listen and let me know your thoughts!In this episode:00:00:36 Community Management00:07:00 How did she get started in podcasting?00:10:24 Leveraging a podcast for marketing00:16:30 Using your podcast as pillar content00:21:36 How do your users consume content?00:23:22 Interesting ways to leverage content00:30:06 Want to start a podcast yourself?00:37:34 Lesson learned in marketing and podcastsClick here to access the transcript and follow along with our conversation!Related Links and Resources:The Random AgencyFreakonomics PodcastRead the HubSpot Article on Pillar and Cluster ContentRead the HubSpot Article on Topic ClustersGary V on Leveraging ContentImperfect Marketing Brief on Being True to Your Brand Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here