Episode 26. Jason Sutcliffe, Marketing Executive Middle East and Africa, Rolls-Royce. How to harness the digital revolution

This episode was recorded on location at the AASA (Airlines Association of Southern Africa) Annual General Assembly in Zambia on 12th October 2018.  We discuss the African opportunity, Rolls-Royce's commitment to the next generation and much more.  Earlier this year, Rolls-Royce launched the Intelligence Engine, focused on harnessing the digital revolution, blurring the lines and boundaries between physical products and services. Will the future engine be able to fix itself?