Episode 26: Noisy Funnels, Real Signals – AI’s True Impact on B2B Sales and Marketing

In this episode, Matt Heinz demystifies the real-world applications of AI, emphasizing its role in augmenting human effort rather than replacing it. Discover how AI is used today to streamline operations and boost productivity in marketing and sales, and explore what the future holds as AI technologies evolve. Perfect for professionals seeking to integrate AI into their strategies effectively. Let’s dive right in!Guest: Matt HeinzPresident of Heinz Marketing and the host of Sales Pipeline RadioProlific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humour, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.Host: Lukas N. P. EggerHead of the Innovation Office & Strategic Projects team at SAP SignavioLukas leads a team of experts, steering innovation projects. His approach blends a strong technical understanding with a keen eye for product discovery and digital transformation. Lukas regularly contributes to discussions and panels, sharing his perspectives on AI, the digital zeitgeist, and philosophy. Lukas funded multiple startups, published a humorous philosophy book, and received silver screen quotation for special effects work for an animated movie.If you want to learn more about:Our guest: Matt Heinz | LinkedIn, Matt Heinz | XHeinz MarketingSAP Signavio: https://www.signavio.comIf you have questions or comments, email: [email protected] downloads:Download transcript as PDF file