Episode 26 – Science is the currency of influence with Dr Ryan Seaman

People buy you before they buy your message. If people are thinking of booking an appointment to see you, the first screen is 'is this person credible? Can I trust this person?". Communicating well about and with research is a key way to demonstrate your credibility. But it's not about spouting stats and citing papers!  In today's podcast, Dr. Ryan Seaman joins the podcast to talk about how to drip-feed research in your practice communications in an easy way that will help people better understand the true value of chiropractic AND upgrade your credibility. Dr Ryan is a practicing chiropractor, a coach, and the President of The Australian Spinal Research Foundation. To learn more about Spinal Research membership check out https://spinalresearch.com.au/membership/ To purchase "The Case for Chiropractic" books https://spinalresearch.com.au/resources/caseforchiropracticbook/ To learn more about the case report project https://spinalresearch.com.au/research/asrf-case-study-project/ To read the first study published from the case reports project https://apcj.rocketsparkau.com/papers-issue-2-3/#UllmanALS To connect with Ryan about coaching [email protected] or mobile 0408 567 613 To register for Martin's Communicating to Improve Patient Care seminar check out https://www.chiro.org.au/commscircuit/#about To increase the perceived value that people get (highly satisfied clients) I suggest you look at: – The Retention Recipe https://insideoutpractices.com/the-retention-recipe – The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions – The Matrix https://insideoutpractices.com/the-matrix To learn how to feel confident communicating chiropractic in any situation check out the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations Send in a voice message: https://anchor.fm/martin-harvey/message