Episode 26 - Sustainable marketing with guests Michelle Carvill, Gemma Butler and Geraint Evans

Episode #26.  This episode's technical skill is sustainable marketing and looks at what we as marketers can do to take charge and drive the sustainability agenda. This special episode features three guest experts (and 3 good friends who are also fellow… fellows of CIM ; ) and co-authors of new book Sustainable Marketing: Gemma Butler, Dr Geraint Evans and Michelle Carvill. As marketing experts, they embarked on a journey to educate themselves on how to lead a sustainable organisation and talk to Abby about what they discovered, how you can get started and just how critical marketing is in being a catalyst for change.