Episode 26: The Importance of Leadership and Teamwork, with Tiffani Bova

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and Wall Street Journal bestselling author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business Portfolio). Tiffani has appeared on MSNBC and Yahoo Finance and is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and HuffingtonPost in addition to a variety of industry-leading podcasts. She is a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, and she was recently recognized as one of Inc. Magazine's 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Influencer, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council. Tiffani also hosts the podcast What's Next! with Tiffani Bova which has featured guests from Arianna Huffington to Dan Pink, continues to rank as one of the top 100 business and marketing podcasts on iTunes, and won top Sales and Marketing Podcast by Top Sales Magazine in 2017. What you'll learn about in this episode: How Tiffani started her career in sales before moving to marketing and customer service How Tiffani's "super power" helps her understand the market and communicate with others effectively What areas of communication Tiffani focused on when transitioning from sales to marketing Why it's important to focus on what the customer wants, rather than what you and your company want Why there needs to be teamwork between the sales and marketing teams, and why both are necessary Why it's important to allow your staff to sometimes fail without feeling their jobs are at risk Why a solid team requires not just excellent leadership, but also requires time and the desire to work together What challenges Tiffani faced transitioning her career from sales, and how she overcame those challenges How Tiffani uses "airplane time" to get caught up and to allow herself time to think and strategize The process Tiffani used to write her book "Growth IQ", with the idea of being easily digestible and full of solid information How to contact Tiffani Bova: Twitter: @Tiffani_Bova Instagram: @tiffanibova LinkedIn: www.linkedin.com/in/tiffanibova Website: www.tiffanibova.com Growth IQ by Tiffani Bova: http://a.co/d/gpBgaCM