Episode 26: Will deprecating cookies improve the quality of the ads space?

Alan Chapell is joined by media futurist and former Googler Erez Levin - who makes the case for improved metrics and incentives in digital media. Erez suggests that third-party cookie deprecation and potential antitrust break up of big tech could serve as a means to reboot the ads space towards better outcomes. Alan mixes his Dylan metaphors to make a point that forced blindness carries its own risk. Learn more about your ad choices. Visit megaphone.fm/adchoices