Episode #260 - Navigating Change: The Future of OEM and Dealer Partnerships

In this episode of GarageCast, we explore the evolving relationships between marine dealers and manufacturers with Jeff Strong of Strong’s Marine and Matt Gruhn, president of the Marine Retailers Association of America. We discuss the importance of honesty and transparency, likened to a strong partnership, and dive into a new scorecard program designed to enhance collaboration, improve customer experiences, and reduce attrition among first-time boat buyers. Despite initial pushback, the scorecards foster accountability and focus on key metrics like dealer agreements, market territories, and service quality. Tune in for insights on driving industry success through partnership and innovation. UPDATE 2027 is back.Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.Bring your team and plan to join us for UPDATE 2027.