Episode 268 - Effortless with Greg McKeown

'One of the first principles to make progress in writing is to have the courage to be rubbish because all writing, literally absolutely all of it, starts rubbish.' If his first book, Essentialism, was about prioritization, Greg McKeown's second book, Effortless, is about simplification. And this is no theoretical treatise: the truths behind the book were born out of a deeply traumatic personal experience, and Greg and his family's conscious decision to choose the 'lighter path'. Profound wisdom about life and robust advice for writing that might just change your life (and your business book).