Episode 268 - Rethinking Payment Optimization Through the Merchant of Record Model, with Rehman Baig, FlexFactor

In this episode, Rehman Baig, Chief Product Officer at FlexFactor joins Drew Edmond to talk about how FlexFactor is rethinking payments optimization through a Merchant of Record model. For most people in the industry, "Merchant of Record" is usually associated with global tax compliance and marketplaces, not optimization. But FlexFactor is using it to directly address failed payments and auth rate challenges in a way that merchants simply can't do on their own. This is a fascinating conversation for anyone working to solve performance issues at scale, especially if your team has ever looked at your decline rate and said, "We've tried everything. What now?"