Episode 269 - Lessons Learned From Custom Car Builds and Business Ownership With Sunny Massera

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas Underwood and David Roman are joined by Sunny Massera, a custom car and truck builder from Oregon. Sunny Massera shares the hard lessons he learned from business ownership, including the importance of choosing the right business partner and the unexpected realities of running a shop versus working for someone else. The conversation also covers the challenges of building custom and performance vehicles—from managing customer expectations to dealing with unreliable aftermarket parts.00:00 Moving between New Mexico and California04:19 From flat rate to custom cars07:30 Realizing business complexities09:46 Deciding not to work alone13:05 Getting hired at second Bronco shop16:22 Discussing how to fund a startup20:36 Partner's role in business growth23:18 Revamping old Broncos28:11 Understanding the engine issue31:14 Working at custom car shops33:21 Learning through hands-on projects36:45 Test driving vehicles before ordering40:00 Restoring a 59 Ranchero41:33 Future of classic car market46:46 Challenges finding car parts50:09 Troubleshooting transmission issues53:35 Fixing ongoing installation issues56:10 Tuning engine installations59:15 Advice for young professionals