Episode 269: Peer to Peer Fundraising: Expectations and Getting It Right

Peer-to-peer fundraising isn’t a magic fix for struggling nonprofits. It’s a strategy that requires discipline, clarity, and real support. In this episode, Randall breaks down what peer-to-peer fundraising is, where organizations overestimate its impact, and why it often underperforms. From building the right case to stewarding volunteers like donors, he outlines seven tactical steps that separate sustainable pipeline growth from volunteer fatigue. Done poorly, it creates frustration and distrust. Done well, it expands reach, deepens relationships, and strengthens long-term donor development.