EPISODE · Jun 22, 2018 · 22 MIN
Episode 27: Attribution: The How, The What and The Why
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Simon Hall and Rich Gold join Michael Marriott to discuss the merits and perils of attribution, including the number of characteristics and variables required for a strong attribution, instances where attribution has succeeded, and whether organizations should care.
What this episode covers
Simon Hall and Rich Gold join Michael Marriott to discuss the merits and perils of attribution, including the number of characteristics and variables required for a strong attribution, instances where attribution has succeeded, and whether organizations should care.
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Episode 27: Attribution: The How, The What and The Why
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