Episode 27: CISSP Meets GTM with Debra Price

On this stop of the Unencrypted Chatter Roadshow, host Joe Patti catches up with NJ SECON speaker Debra Price ahead of her talk to explore what happens when cybersecurity meets Go-to-Market strategy.Debra breaks down GTM and why building a great product is only part of the equation. With 42% of startups failing because of a lack of product-market fit, understanding your audience, analyzing the market, and determining whether there is real demand can make all the difference.The conversation also explores the growing role of AI in Go-to-Market strategies. AI tools can help accelerate research and analysis, but they can also create new challenges when organizations make assumptions about their market, pricing, or the problems customers are actually willing to pay to solve.From finding the right market and analyzing demand to pricing and product-market fit, Joe and Debra look at the business considerations that can determine whether an idea gains traction or falls short.