Episode 27 - Create Your Own World Wide Rave

In the online world, Internet riches are often talked about, but rarely achieved. The conventional wisdom is to tell your story and to tell it loudly. Websites and social media channels are filled with gurus, experts and blowhards trumpeting their own greatness. And that tactic fails miserably. So what's a business to do? Best-selling author David Meerman Scott says people get it backwards. Rather than raving about yourself online, create a World Wide Rave. The most powerful way to get your story out there is to let people tell your story for you. If you people are going to talk about you, you have to be interesting and create content that people want to talk about. In this episode of Power to the Small Business, David Meerman Scott tells us how to get a world-wide rave started. He also shares examples of local businesses that have authentically tapped into online riches. See complete show notes and links on the blog: http://budurl.com/WorldWideRave