Episode #27: CRM Training / Dashboard & Companies

The host, Monte, gives his listeners an insight into the history of CRM at Vermeer Southeast, highlighting the motivation that led to its adoption. In the late 1990s, as a sales rep, he and his colleague Scott saw the benefits of using CRM to gain a competitive edge. They embraced the technology, purchasing laptops and CRM software, in order to streamline their operations and improve sales.