Episode 27: Lauren Hallanan

What does it take to become a star livestreamer in China, and in what direction is the booming industry trending now? Lauren Hallanan, who garnered over 300K followers on the livestreaming site Momo, provides some insight into the growing, multibillion-dollar industry. Currently, she is the head of marketing at Chatly, and a Chinese social media marketing expert. 5:30: The pressures of live streaming 13:29: Huge growth in education and commerce live streaming26:12: Selling a product online with key opinion leaders31:45: Determining brand successSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Oct 25, 2019

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Episode 27: Lauren Hallanan

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