Episode 27: Nicole Santer - How To Pivot Your Business In A Pandemic

Gold Nuggets in this Episode: "Sometimes when you're young and in business, you're a bit naïve to the whole process of starting up a business and how difficult it is to win customers." "Try to recognize your strengths, and play on your strengths. If you know you don't do something well, then get someone else to do that, and you focus on what you do well." "Sometimes things don't go according to the way you plan, so you need to be able to adapt, move, and pivot." "Those entrepreneurs that experience success recognize that you must play the long game. There are times when you do have to change – you do have to survive and pay the bills, but you can never lose sight of playing the long game." "As we're still going through this terrible Covid period, we just have to remain strong, keep the big vision that we have in our heads, take small steps each day towards that, and don't get disheartened too quickly because there are some exciting things coming out of Covid. We just have to embrace it and keep trying." "After every winter comes spring." – Jim Rohn "The time to repair the roof is when the sun is shining." – John F. Kennedy Our guest is Nicole Santer, Founder of EventBuzz360. Since 1998, she has built up an impressive portfolio, having worked with many large companies such as Amazon and LinkedIn.  EventBuzz360 has become known as the world's most powerful search engine for the events industry and, especially during the 2020 Covid-19 pandemic, Nicole hopes to expand it to serve as a platform to connect businesses and individuals in the industry. Song by Adam Vitovsky / CC BY 3.0