Episode 27: Performance Wear with Susan Sokolowski

We answer questions we had during PyeongChang, namely, why do different sports have such different uniforms? Alison chats with Susan Sokolowski, Associate Professor and Director of the Sports Product Design Program at the University of Oregon, to learn more. Plus, seven interested cities have decided to hang out with the IOC's New Norm and have officially stated that they intend to bid for the 2026 Winter Olympics. Who's bidding, and who doesn't stand a chance? We take a look!  DISCLAIMER: OLYMPIC® is a trademark of the United States Olympic & Paralympic Committee ("USOPC"). Any use of OLYMPIC® in the Olympic Fever podcast is strictly for informational and commentary purposes. The Olympic Fever podcast is not an official podcast of the USOPC. The Olympic Fever podcast is not a sponsor of the USOPC, nor is Olympic Fever associated with or endorsed by USOPC in any way. The content of Olympic Fever podcast does not reflect the opinions, standards, views, or policies of the USOPC, and the USOPC in no way warrants that content featured in Olympic Fever is accurate.