Episode 27: The importance of social media and marketing for Arsenal Women’s trailblazing attendances, with Lumi Lehmuskallio

Freddie and Daisy are joined by Gooner Fanzine contributor Lumi Lehmuskallio, who wrote her dissertation on the impact of social media on Arsenal Women supporters and how the club has come to the forefront of the women’s game in terms of attendances and support. They discuss the topics in Lumi’s dissertation, and whether Arsenal should do more to capitalise on the record crowds they have enjoyed, with attendances now plateauing across the Women’s Super League.