Episode 27: The Sellout - Dirty Deeds Done Well

What this episode covers

Henkel verkauft eine Handvoll seiner Mundpflege-Marken, u.a. Theramed, an den Fruchtgummi- und Lakritzen-Anbieter Katjes. Ist das wirklich ein guter Deal für beide Seiten? Der Meta-Konzern konnte im Jahr 2021 aus der Verweildauer der Menschen auf seinen Plattformen Facebook und Instagram viel mehr Werbegeld als die Wettbewerber Tiktok und Youtube herausholen. Ist dieser Vorsprung in Stein gemeisselt oder lediglich eine Momentaufnahme? Und warum ist dies so? Der auf künstlicher Intelligenz basierende Chatbot ChatGPT elektrisiert die Marketingwelt. Gewährt uns der jüngst veröffentlichte Prototyp einen Blick in die Zukunft der Interaktion mit Kunden und Kundinnen? Und wenn ja, sieht diese rosig aus?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 29 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on December 29, 2022.

What is this episode about?

Henkel verkauft eine Handvoll seiner Mundpflege-Marken, u.a. Theramed, an den Fruchtgummi- und Lakritzen-Anbieter Katjes. Ist das wirklich ein guter Deal für beide Seiten? Der Meta-Konzern konnte im Jahr 2021 aus der Verweildauer der Menschen auf...

Can I download this Dirty Deeds Done Well episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.