Episode 27: Tips for Small Business - Are national days just a marketing ploy or can they actually help you plan content in your small business?

Have you ever heard or celebrated national days like the National Lipstick Day or even gotten a free doughnut during National Doughnut Day? While others may think it’s a gimmick, a lot of small business owners use occasions like these to boost their sales and convert potential customers into loyal fans of their businesses. In this short tip episode, Fiona shares how national days can be a fun way for business owners to market their products and eventually create good conversions. Which one do you think will you be celebrating with your business soon?Topics discussed in this episode: Introduction [0:55]Passion. Purpose. Profit. [1:10]National Days [2:43]How National Days Help Businesses [6:21]For content ideas [6:52]Potential collaborations [7:42]Generate Conversation [8:54]National Lipstick Day [9:21]National Doughnut Day [11:15]Small Business Saturday [12:29]Different National Days for Anything [13:24]Conclusion [15:14]Contest [15:53]Resources mentioned in this episode:Passion. Purpose. Profit. Sidestep the #Hustle and Build a Business You LoveThe Good Business GroupLaterSproutSocialHootsuiteFirebelly For a full transcript of this episode including links please visit mydailybusinesscoach.com/podcast/27  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.