Episode 272: Scale Smarter with ROI-Driven Marketing in Pest & Lawn

This week, Donnie and Dan welcome back Alex Booth, a digital marketing consultant for Coalmarch, to the podcast. He explains how AI search changes are affecting marketing strategies for pest and lawn businesses and what owners must focus on to grow. He details the importance of properly and consistently tracking leads and advice for focusing on revenue attribution rather than just traffic metrics.   Guest: Alex Booth, Digital Marketing Consultant, Coalmarch   Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists: https://pcobookkeepers.com/ Donnie Shelton, Triangle Home Services: https://trianglehomeservices.com/   Sponsors: Coalmarch: https://www.coalmarch.com/podcast PestSure: https://www.pestsure.com/ Voice for Pest: https://www.voiceforpest.com/podcast Forshaw: https://www.forshaw.com/