Episode 273 - [BEN SOLO] Use The 'Bend & Snap Method' To Win New Clients

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business? Try the Bend & Snap Method - a ridiculous name but a good strategy. In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying to explain this marketing concept to a client and the name just clicked.        While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Growth Hub. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.