Episode 273: Electrifying the Powersports Business w/ Taiga CEO Sam Bruneau

Joining Jo on today's episode is the CEO of Taiga Motors, Sam Bruneau. Taiga is focused on electric vehicles in the off-roading space, where they currently have an electric snowmobile, as well as an electric personal watercraft. Jo and Sam start with a discussion on how Taiga was started, the process of entering into production, getting certified, and overcoming supply chain volatility. Next, they chat about how all of Taiga's products were created from scratch and the benefits that this brings. Lastly, they talk about the low maintenance of Taiga products, the impact this will have on the space, as well as what is coming up next for Taiga.----FOLLOW:InstagramTwitterFacebookWebsite-----PRODUCED BY:Lagos Creative