Episode 275: The Real Estate SEO Strategy Agents Should Be Using In 2026

Episode 275 of The Smart Agents Podcast features Kyle Bailey, founder of Frontburner Marketing, to unpack what actually works when it comes to SEO, local visibility, and attracting the right real estate clients.Kyle has spent more than 15 years helping service-based businesses grow through SEO, website messaging, and conversion strategy. In this episode, he explains why most agents struggle online—not because they lack content, but because they lack clarity around who they’re targeting.We dive into how agents can:✅ Stop trying to market to everyone and start owning specific neighborhoods✅ Use local SEO and hyper-targeted content to stand out✅ Build topical authority that brings qualified leads to their website✅ Use story and community involvement to differentiate from other agents✅ Avoid attracting price-shoppers and tire-kickers through better messagingKyle also explains why generic websites fail, how neighborhood and community-based content builds trust faster, and how agents should think about SEO in a world of AI search results.If you want to attract better clients, build local authority, and create marketing that actually converts, this episode is packed with practical insight.Learn More From Kyle👇Website: https://frontburnermarketing.net/Instagram: https://www.instagram.com/burnermarketing/LinkedIn: linkedin.com/in/thekylebailey📕 Claim Your FREE Home Selling Tips Book Sample 📕Go to: https://authorify.com/sample🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents🔥🔥🔥👉 Want to be a guest? Fill out this survey: https://b67hv3us911.typeform.com/podcast-guest