EPISODE 28: 4 Facebook Metrics Every Nonprofit Needs to Measure

Amanda Lopez is joined by Morgan Ellis, Communications Manager for Transform Consulting Group, to discuss 4 key Facebook metrics that every nonprofit should be measuring in their marketing. Digital marketing tools like social media platforms, websites, and email marketing are here to stay. Morgan shares with our audience of nonprofit professionals the 4 most important Facebook metrics to consider, regardless of the size of the organization.The 4 Facebook MetricsReach (Views): The number of times your content was played or displayed. Content includes videos, posts, stories and ads.Engagement rate (Content interactions): The number of likes or reactions, saves, comments, shares and replies on your content, including ads. Content can include formats such as posts, stories, reels and more.Link Clicks: The number of clicks, taps or swipes on links within your content, including ads. Content may include formats such as posts, stories and reels that led to destinations or experiences, on or off Facebook.Follower Growth: The total number of followers of your Facebook Page or profile. This is calculated as the number of follows minus the number of unfollows over the lifetime of your Facebook Page or profile.W(h)ine About Data is your go-to podcast for turning data complexity into clarity, one glass of wine at a time. Subscribe wherever you listen to podcasts! We release new episodes on the 1st and 15th of every month. Follow us on Facebook and LinkedIn. References:Marketing 101: 5 Tips to Build Your Brand: https://www.transformconsultinggroup.com/communities/marketing-101-5-tips-build-brand/Marketing 101: 4 Steps for Your New Year Marketing Efforts: https://www.transformconsultinggroup.com/communities/marketing-101-4-steps-new-year-marketing-efforts/ Marketing 101: 5 Ways to Enhance Your Social Media: https://www.transformconsultinggroup.com/project-management/marketing-101-5-ways-enhance-social-media/ TransformConsultingGroup.com This episode features Amanda Lopez and Morgan Ellis – Connect with them on LinkedIn for more insights! Amanda and Morgan are drinking Funkelwürtz Zero Non-Alcoholic Wine.