Episode 28: April Rassa - Making Product Marketing More Strategic

from This is Product Marketing · host Product Marketing Hive

In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make this role more strategic. For more information, please check out April's article: Don't Be the Misunderstood Product Marketer by April Rassa.All rights reserved. © Product Marketing Hive.

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This episode is 25 minutes long.

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This episode was published on September 26, 2022.

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