Episode 28: Growth Management Marketing

Although born in India, I spent most of my childhood living on St. Thomas in the U.S. Virgin Islands. While attending Rutgers University in New Jersey, I discovered a passion for dentistry and had the pleasure of shadowing a practice that supported me as I pursued my interests within the field. With degrees in Communication and Biology, I quickly realized that my favorite projects involved working on marketing campaigns that connected with patients. Seizing opportunities to get the team involved and motivated added a new layer to the positive patient experience, and that felt right. My projects produced results, so the practice owners encouraged me to attend conferences and workshops, and also allowed me to pursue an education in my own ways, such as through podcasts and webinars. It wasn't long before I became a dental marketing consultant, and in 2013, I launched my company, Growth Management Marketing LLC, so that I could share my knowledge and experience with dental practices looking to achieve their business dreams. The company's launch was met with a record-breaking event! With 1,530 participants, we broke the Guinness World Record for the most simultaneous mouthwash swishers at one time. This event, Swish Away Breast Cancer, not only raised awareness for breast cancer and oral hygiene but successfully utilized community, digital and social media marketing strategies and solidified my career path as a marketing consultant.