Episode 28. Hey, it’s that guy with the podcast voice… Adam Yee!

Food scientist. Serial entrepreneur. Podcaster. From 4am granola bar factory adventures, to co-founding Better Meat Co and Sobo Foods, Adam’s journey into food has been anything but bland. We get the inside scoop on his early exploratory cooking days (yes, toast in omelettes), his pathway into food science, and starting in 2016, My Food Job Rocks!, the original food industry-centric podcast. Adam has interviewed hundreds of food professionals across R&D, innovation, supply chain, and entrepreneurship, giving voice to the often-overlooked pathways in the food and beverage world. Today he runs a consulting firm, Umai Works, helping food & bev startups bring bold ideas to life with the perfect blend of product development, strategy, and storytelling. If you're building the future of food, Adam’s been in your shoes, and probably has a podcast episode about it. Adam's Podcasts: My Food Job Rocks: https://myfoodjobrocks.com Food Product FAQ: https://open.spotify.com/show/6K3cSgAcsCV1mtaHEwFi8r Maybe Food, Maybe Tech: https://podcasts.apple.com/ca/podcast/maybe-food-maybe-tech/id1615486011 Adam’s Favourite Books: A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. Warren Berger So Good They Can't Ignore You. Cal Newport