Episode 28: Maximize Local Business Reach with Social Media

In this episode of Main Street Success Stories, Jennifer Kok chats with Brooke Norlin, a seasoned Virtual Assistant (VA) with a knack for helping business owners streamline their operations and amplify their online presence. They dive into Brooke’s journey from early days in social media to her current role as a VA. The conversation focuses on actionable strategies for locally-owned businesses to thrive online and drive foot traffic to their brick-and-mortar stores.We discussed: The challenges faced by local businesses in 2024 and solutions to overcome them.Practical tips for leveraging social media to humanize brands and connect with customers.  Brooke takes us through her 5 key topics every business owner should be creating on their social media platforms. How to humanize your brand and develop a strong connection with your customers.This episode is jam-packed with great tips. Grab your pen and paper and we invite you to listen in.  Meet our guest:Brooke Norlin is a dedicated Virtual Assistant and the founder of The Pocket VA Club. With years of experience helping entrepreneurs streamline their social media, conquer tech challenges, and implement impactful automation, Brooke has become a trusted partner for business owners looking to reclaim their time and focus on growth.Brooke’s passion lies in empowering women-owned small businesses to thrive in today’s ever-changing market. She believes in the power of service-driven businesses and thoughtful economies, championing women as leaders in a sustainable, community-focused future. With a no-fluff approach to business and marketing, Brooke encourages authenticity, progress over perfection, and the importance of building meaningful connections.When she’s not in virtual assistant mode, Brooke enjoys the simple joys of country living, creative hobbies like watercolor and crochet, and spending time with her family.https://www.brookenorlin.com/Meet our Host: Jennifer Kok has been a business owner for over 25 years and now is a business coach.She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.Today she works with creative business owners who are tired of not getting paid enough for their hard work.  She walks them through the 3-step process she developed to allow them to Create More…Earn More…Stress Less.Get your free guide to grow your businesshttps://nextwavebusinesscoaching.com/3-steps-to-be-instantly-referable/Connect with Jen:  https://nextwavebusinesscoaching.com/My name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: