Episode 28: SEO and Ecommerce Part 1

Hi this is Grant Chen, on today's episode I'm going to talk about a topic we've been asked to do for a while now. SEO, for those who don't know SEO stands for Search Engine Optimization. I have a long history with SEO and I think this will be a 2 or 3 part series. So bear with me if you are really well versed in the history and use of SEO, but I want to start at the beginning for those who are totally new to this subject. Now back in the day Yahoo was king of the search engines, but slowly as the concept of search engines became more refined Google came in and changed the whole thing. SEO is the cornerstone of getting your business, service, or just name out there. It is a multi-layered thing that is much more complicated than a lot of people would let you believe. Hopefully today you will get a good foundation for SEO and we'll work up to where it is going in the future eventually. The topics we cover today are: The history of Search Engine Optimization My education in informatics and my experience with SEO What is "page rank" Why you can't pay for your ranking A true link vs. a spam link The 2 waves of linking farming The beginning of "Trustrank" This is part 1 of a 2 to 3 part series. So as we go deeper into this subject we'll see where SEO started, move to where it is at the moment, and finally talk about where it will end up in the future. Resources: Yahoo Google   If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!