Episode 28: Sustainability Made Easy – A Journey of Purpose with Richard Dickson

Host: Cassie DavisonGuest: Richard Dickson, Co-Founder of Play It Green In this episode, Cassie welcomes Richard Dickson, co-founder of Play It Green, to share his journey of creating a business that drives real, impactful change. Richard discusses how his passion for conscious capitalism, sustainability, and community has evolved through his career, blending his expertise with a mission to help businesses—and hospitality in particular—reduce their environmental footprint and make a difference. From his experiences in retail and working with global initiatives, Richard explains the importance of behavioral change, cultural shifts, and the role of nature repair as part of a holistic approach to sustainability. Richard’s Journey: From questioning everything as a child to co-founding a business rooted in purpose and values. Hospitality Connection: How Richard fell in love with hospitality through impactful initiatives like “a quid on a bill.” Conscious Capitalism: Building a business where profit drives positive impact—10% of turnover goes directly to charity. Overcoming Challenges: Richard opens up about struggles with mental health, an unsupportive boss, and how his autism diagnosis shaped his outlook. Play It Green’s Solution: Helping businesses make sustainability easy with step-by-step support, nature repair (trees, mangroves, sea kelp), and transparent reporting. Impact for Hospitality: How hospitality businesses can effortlessly integrate sustainability, engage their teams, attract younger customers, and make a real difference. Richard shares how Play It Green works seamlessly with hospitality businesses: Easy to Join: Add £1 to bills to support nature repair and social giving. Zero Admin: Fully automated systems integrated with EPOS partners like Zonal. Tangible Impact: Transparent, blockchain-verified data showing exactly where and how contributions make a difference. Support & Guidance: Resources, templates, and education to help businesses on their sustainability journey. 🎯 The Outcome: Happier teams, engaged customers, and a future-proofed, purpose-driven business. 🗣️ “Sustainability isn’t just about trees and carbon. It’s about culture, behavior, and people.”🗣️ “When people feel valued and understood in a business, they perform better and stay longer.” 🌍 Website: playitgreen.com📧 Email: [email protected] Play It Green makes it easy for hospitality businesses to embed sustainability, create impact, and connect with purpose—all while staying profitable. 📢 Want to learn more? Reach out to Richard or visit the Play It Green website for a seamless way to start your sustainability journey. 🎧 Listen to the Full EpisodeBe inspired by Richard’s powerful story, his mission to support businesses and communities, and his passion for creating a sustainable future. 📢 If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. More from Kith & Kin:💡 Helping hospitality businesses connect with purpose and thrive🎯 Real stories, real challenges, and real solutions from industry experts🌟 Discover more at Kith & Kin Hospitality