Episode 28: The huge profit impact of price increases

In this week’s episode Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that allow your users to summon support. Paul’s joined by Alex Permenter and his colleague Elizabeth Copeland to discuss how they developed this very clever concept and how you can use it to market your MSP Also in this week’s show, Paul talks about the immense impact of price increases and why you should be constantly nudging your prices up Plus Paul discusses the ‘wheel of life’. Business is so important and so consuming, but you have to remember all the other things that you need to have for a healthy balance Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to the episode discussing how best to price adhoc work here Find out more about Paul’s monthly marketing service at MSPmarketingedge.com Paul’s special guests were Alex Permenter and Elizabeth Copeland developers of the incredible Helpdesk Buttons Many thanks to Ashley Kennedy from Pure IT for the question on how to test social media effectiveness The guest on June 2nd will be Kyle Sutton from SolarWinds talking about how to improve your search engine optimisation You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome to another packed show. Here’s what we’ve got coming up for you this week. Alex Permenter: We’re trying to figure out a way to make it very easy for end users to put in tickets. Somebody came up with the idea of physically hitting a button and we sort of laughed. Paul Green: We are also going to be looking at the immense impact of putting up your prices and answering a question for an MSP about how you know when your social media is working. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: I record this podcast quite a few weeks ahead and as of date of recording, we’re still in lockdown or quarantine here in the UK and we’re not supposed to leave our homes unless we’re going out either to go shopping for food or go for exercise or if our work can’t be done from home. Of course work like this can be done from home, can’t it? I have to say what’s been wonderful apart from the fact that weather’s been so nice,...