Episode 28 - The Real Reasons Why Your Patients Stay And Refer

On this episode of the Raving Patients Podcast, Len sits down with Jen Kirkham to discuss how our raving patients are the lifeblood of our Dental practices, and where the controversy really lies. Is it only through reviews?  They discuss ways in which our team is our greatest asset and the result is raving patients who buy, buy again and refer.  They are what Jen calls governing principles in why people buy.  Before you 'sell yourself' to your patients, you've got to convince yourself and your team that your services are worth raving about.  And Jen will tell you how. Takeaways from this episode include: They emotionally connect to what it means to have you in their corner. Why clarity matters - service and expectations. More time does not mean more trust. What effective meetings have to do with it. There's a phenomenon happening in the buying power of the consumer.  All of these elements are based on governing principles in case acceptance the psychology behind why people buy (and keep buying) from you.    Jen is a keystone member of the Dental Community as a Hygienist, a Leader and a Business Strategist.    Having influenced over 1,000 practices and teams in Complete Health has brought her deep understanding of clinical practice of Dentistry, Practice Leadership and Executive Leadership.  She's been an integral part of building in-person and online programs that serve the dental community through Hygiene programs, Clinical Airway programs, Digital products, and Business Development for Dental Practices and companies that serve Dental Practices.  Her current focus is integrating definitive and reliable accountability systems for Teams looking to or currently integrating airway as co-founder and COO of GPS; Gelb Practice Solutions.   Jen's signature approach to opportunities and services for teams and executives is through a strengths discovery of the team, maximize working systems and employs a coach mentality in all aspects of operations.