Episode 28: Think You’ve Moved Beyond the 4Ps? Think Again.

The 4Ps might be Marketing 101, but are we actually using them properly?In this episode of Canned, Steph Quantrill from Cue Marketing and Ben van Rooy from Human Digital go deep on Product, Price, Place and Promotion and why these fundamentals still shape the strongest brands in New Zealand and Australia. Then in a special guest section, Kaleb Mearns joins to launch a new partnership survey in conjunction with the Marketing Association, unpacking why agencies and clients need to take a hard look at how they work together. The 4Ps Deep Dive (Or is it 7?)What You’ll Learn in This Episode• Why product strength determines how much promotion you actually need • How pricing is positioning whether you realise it or not • Where place and distribution quietly create competitive advantage • Why promotion is the loudest P but rarely the most important • How modern marketers can use the 4Ps as a strategic filter before briefing creativeSpecial Section: The Partnership Survey with Kaleb MearnsIn this segment, Kaleb joins Steph and Ben to announce the new industry partnership survey in collaboration with the Marketing Association.Why This Matters• Why agency and client relationships often drift without measurement • How better feedback loops can strengthen commercial performance • What the survey aims to uncover about trust, expectations and value • Why both agencies and brand-side marketers should contributeCall to action If you work in an agency or sit client side, fill out the partnership survey and encourage your team to do the same. Stronger relationships build stronger marketing. And while you are at it, sense-check your next campaign against the 4Ps before you hit go.Resources mentioned • Marketing Association https://marketing.org.nz Connect with the creators and hosts • Kaleb Mearns. https://www.linkedin.com/in/kalebfrancis/ • Ben van Rooy https://www.linkedin.com/in/benvanrooy/ • Stephanie Quantrill https://www.linkedin.com/in/stephanie-quantrill/Explore more from Canned • Canned the Marketing Podcast www.cannedmarketing.com • Cue Marketing www.cuemarketing.co.nz • Human Digital www.humandigital.comTimestamps 00:00 Why the 4Ps still anchor great marketing 07:45 Product as the foundation of brand strength 16:20 Pricing as a strategic signal 24:10 Place and distribution power 33:30 Promotion in a noisy market 41:00 Special guest Kaleb Mearns and the partnership survey launch 50:30 Why agencies and clients should participatewww.cannedmarketing.com Stephanie Quantrill - LinkedinBen Van Rooy - Linkedin