Episode 28: What stories to share when your business is new

When you’re just starting a new business - or pivoting, niching or changing direction - it can feel like you have no stories to share yet.No testimonials.No case studies.No long list of client wins.And yet, this is exactly the moment to lean into all the stories you have about everything that has led you here, doing what you now do.In this episode of The Business of Stories, Susan explores what to share when your business is new, or has changed - and why you don’t need years of experience to start building trust, connection and authority.You’ll discover:How to share your journey in real time and build connection without pretending you’re further aheadWhy documenting the climb can be more relatable than speaking from the summitHow to build trust and authority without testimonials, case studies or a long client listThe role of values, beliefs and movements in positioning yourself as a guide, even at the beginningHow micro wins, insights and lived experiences can become powerful stories that deeply resonateFrom documenting your journey, to sharing defining moments, to owning your ‘why’, this episode will help you see that your stories don’t begin when you feel established, they begin the moment you decide to show up.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.