Episode 281 Audio: Will Sommer

We’re wading into the trenches of the right-wing influencer flame wars! And while it inspires anything but confidence in the future of American political discourse, it’s also a source of important insight into MAGA world and its craziest, dumbest drama. This week’s guest, Will Sommer, covers the right wing media and influencer ecosystem for The Bulwark’s False Flag Newsletter. Will has kept a close eye on alt-right media campaigns like the most recent one to label Harley Davidson as woke and gay. As Trump 2.0 comes unglued and MAGA grifters search for their next payday, Will has studied their online playbook and can walk us through it.The facts don’t care about Ben Shapiro’s feelings — The Daily Wire has fallen off sharply, its audience vanishing, and the company was forced to do an embarrassing round of layoffs. Now, Ben has been reduced to tactics such as running his videos as paid advertisements simply to juice the views. What are the factors behind this precipitous fall? We also discuss the failed effort to lionize Charlie Kirk, Laura Loomer’s latest bizarre allegations, and how the right’s virulent anti-semitism is ripping them apart. As Trump does his best to destroy the country and the world, at least we get to watch all of the worst people rip each other to shreds. And we hope you enjoy listening! This episode is available as a podcast on major streaming platforms like Apple Podcasts, Pandora, Spotify, and more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit krystalkyleandfriends.substack.com/subscribe