Episode #281 – Manipulating Streaming Numbers, Steinway’s Secret Vault, And WAM’s Terri Winston

Terri Winston is the executive director of Women’s Audio Mission, a San Francisco-based nonprofit organization that uses music and media to attract over 2,000 underserved women and girls every year to STEM and creative technology studies. WAM’s award-winning curriculum weaves art and music with science, technology and computer programming and works to close the critical gender gap in creative technology careers. During Terri’s long career as a recording artist, songwriter, composer, recording engineer, and producer she noticed that less than 5% of the people creating music and media were woman. That led her to create WAM in 2003 while she was a tenured Professor and Director of the Sound Recording Arts Program at City College of San Francisco. Along the way Terri has composed and produced theme music for KRON-TV's "First Cut" series, Banana Republic and films that have shown on BRAVO's Independent Film Channel, French Television's Cine Cinemas and major festivals all over the world. She has received an ASCAP songwriting award, Boston Music Award and Bay Area Music Award, is currently serving on the Recording Academy's (Grammy's) National Task Force on Diversity and Inclusion and The Academy of Country Music's Diversity and Inclusion Task Force.During the interview we spoke about playing in a punk band and working with producer Lenny Kaye, how Women’s Audio Mission came about, women’s lack of exposure to audio, the perception of women in the studio, and much more.On the intro I’ll take a look at the ways streaming numbers are manipulated, and Steinway Piano’s secret underground vault.Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course🎧 Discover more mixing and production courses📲 Follow Bobby for more tips, insights, and updates:FacebookLinkedInInstagramBluesky🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/